Experimentation and measurement
A/B tests, holdouts, geo experiments and marketing incrementality for products, ads and growth teams.
Did the feature lift retention? Which channels are truly incremental?
Economics · Data science · Measurement
Acutis Metrics is an applied economics and data science practice. We help companies, financial institutions, regulators and development organisations price, forecast, test and evaluate the decisions that matter most, using methods honed at Microsoft, Amazon and the World Bank.
What we do
Six areas of work, one standard: an answer you can defend to a board, a regulator or a funder.
A/B tests, holdouts, geo experiments and marketing incrementality for products, ads and growth teams.
Did the feature lift retention? Which channels are truly incremental?
Pricing strategy, demand and elasticity estimation, market sizing and competitive analysis.
What should we charge? How big is the opportunity, really?
Forecasts, scenario and risk models, and decision-support tools for financial institutions, regulators and operating teams.
What happens to our exposure if conditions shift? Where should we look first?
Evaluation design, power calculations, cost-effectiveness and value-for-money analysis for programmes, investments and policies.
Did the programme work? What does each result cost?
Indicator frameworks, productivity and labour measurement, survey and sampling design, data-quality reviews and dashboards.
Are we measuring the right thing, and can we trust the data?
Measuring the economic and social effects of AI and digital technology, and building AI-assisted analytics workflows that make teams faster.
How is AI changing work and markets? How do we use it well?
Rigorous doesn't have to mean slow. Muthoni built AI tooling for analysis that a data science team adopted as standard practice, cutting the time from question to result from weeks to days. Acutis Metrics brings the same workflow to every engagement.
Working together
Scoped tightly and priced up front. No open-ended day rates.
A defined deliverable, such as a study, model, test design or evaluation, at a price agreed before work starts.
An independent second opinion on an analysis, model or evaluation before it drives a decision.
Ongoing senior support for teams building their own analytics, experimentation or evaluation practice.
A named senior economist or data scientist on proposals led by consulting firms and evaluation partners.
Acutis Metrics takes on a small number of engagements at a time, so each one gets senior attention from scoping to final readout.
About
Founder and Principal, Acutis Metrics
Muthoni is an applied economist and data scientist whose work spans experimentation, pricing, forecasting, impact evaluation and economic measurement. At Microsoft and Amazon she has led economics and data science work for products and businesses at scale, including Amazon Prime and AWS.
Before industry, she was a Young Professional and then an Economist at the World Bank, where she designed and ran impact evaluations across Madagascar, Malawi, Rwanda, Nigeria, Guinea, Kenya, Senegal, Burkina Faso, Chad, Comoros and India.
She holds a PhD in Economics from Yale. She is from Nairobi, is based in Washington, DC, and works in English, French and Kiswahili.
Contact
Book a 30-minute call about the question, the data and the deadline, or send a note using the form. No commitment: you’ll leave knowing whether and how we can help.
Or email hello@acutismetrics.com